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Toll-free: 800-641-1277
Business Hours
Monday-Saturday: 9:00am-7:00pm CST

support@pjdallas.com
We will reply to you within 24 business hours

5580 LBJ Freeway, Suite 630
Dallas, TX 75240

Complimentary 2-day shipping is offered on all U.S. Pratiksha orders. No P.O. Box addresses. Orders placed before 5pm CST Monday through Sunday are processed within two business days. Please allow an additional 2-3 days for delivery of certain items, such as rings in a custom size.

Call Us Email CHAT Make an Appointment Our Shipping Policy
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Phone Email Visit Us Free Shipping

Toll-free: 800-641-1277
Business Hours
Monday-Saturday: 9:00am-7:00pm CST

support@pjdallas.com
We will reply to you within 24 business hours

5580 LBJ Freeway, Suite 630
Dallas, TX 75240

Complimentary 2-day shipping is offered on all U.S. Pratiksha orders. No P.O. Box addresses. Orders placed before 5pm CST Monday through Sunday are processed within two business days. Please allow an additional 2-3 days for delivery of certain items, such as rings in a custom size.

Call Us Email Make an Appointment Our Shipping Policy

Pratiksha Jewelry offers luxury fine jewelry at wholesale prices. Never overspend on jewelry again.

 
Ultra-Ready for Pantone's 2018 Color of the Year

Ultra-Ready for Pantone's 2018 Color of the Year

In case it wasn’t glaringly obvious, we love purple at Pratiksha.

That’s why Pantone won our hearts this year by picking one of the most hypnotic shades of purple as their Pantone 2018 Color of the Year. Pantone, the official authority on all things color, deemed the ravishing hue Ultra Violet as the color to watch for in 2018.

Described as a “provocative and thoughtful purple shade” that embodies individuality and spirituality, Ultra Violet was selected as a symbol to “communicate originality, ingenuity and visionary thinking,” according to Leatrice Eiseman, Executive Director of the Pantone Color Institute. She notes that the color is found in the cosmos, the wellness movement, and throughout the history of the most innovative creative minds, including architect Frank Lloyd Wright (who allegedly used to wear a purple cape when creating).

Amethyst is our go-to gemstone for rocking deeply luscious purple-to-indigo tones within our accessories. Widely popular and easy to wear, amethyst jewelry is surprisingly affordable too. Wear this versatile stone whenever you need to feel that fresh punch of creativity. Wear it whenever you need to feel composed and confident. Wear it whenever you need to slay.

Annabeth Amethyst & Diamond Aviation Cocktail Ring

Eva Amethyst & Diamond Rose Gold Helix Pendant

Eva Purple Sunset Amethyst Cocktail Ring

Eiseman also noted that purple is a creation itself, as well as symbolic of the art of invention. “It’s also the most complex of all colors, because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”

Let us know in the comments how wearing ultraviolet makes you feel!

Megan Davis, Contributor
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