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Our Co-Founder Rocks

Our Co-Founder Rocks

Our fierce, fiery co-founder is a force to be reckoned with. Pratiksha Vaidya, aka “Tisha,” launched our fine jewelry line with the goal of offering high-quality, beautifully trendy pieces within reach. Growing up as a fourth-generation fine jeweler, Tisha spent her childhood shuffling Ceylon sapphires and learning the ins and outs of jewelry fashion. She took this love of color and design along when she moved up north to spend her college years in New York City and beyond.

After graduating with her Master’s at The Wharton School and working in finance, she often found there was a fine balance between looking elegant but also classy and professional. She sought to create a jewelry collection designed for women who mean business, embody the spirit of fun and fashion, and lower their expectations for no one. We sat down to learn a bit more about the woman behind the jewelry line.

tisha designing jewelry

You launched Pratiksha Jewelry after becoming personally frustrated with your other jewelry falling apart. Do you have any stories about jewelry failing you right before an important moment?

"I used to wear big costume necklaces that were full of color and personality, anything to help balance out the wardrobe of black, navy and gray that I wore while working at a conservative firm. I was pitching a major deal to our Investment Committee, and my necklace suddenly broke and fell onto the table! It clattered and crashed, totally throwing me off my game… so embarrassing! This was one of several incidences that forced me to explore jewelry alternatives, where I wanted to combine my love of color and design with quality craftsmanship that functions in the working world."

What did you hope to change about the fine jewelry business?

"I wanted to change the notion that jewelry has to be gifted and be purchased for you. There’s a rising force in the industry - working women. Empowered women.  We are comfortable being the primary breadwinners of the house, taking on Corporate America, and buying ourselves beautiful accessories like handbags and shoes that are long-term investments for our wardrobe. But for some reason, we have an obstacle when it comes to buying ourselves fine jewelry despite earning that right. I wanted to take back ownership of that purchase."

What was it like growing up around the jewelry business?

"Sparkly! I learned early on to appreciate quality first. I also learned very valuable lessons around work ethic, the value of creating your own destiny, and creativity around precious materials."

amethyst halo ring on hands with henna

What do you love most about designing bridal jewelry with your clients?

"I love hearing about the couple and incorporating personal details of their relationship into the design of the rings. As a small business, we cherish each of our clients and appreciate their support. I feel like I’m invited into their 'inner circle' when I’m asked to design such a special ring for their life milestone."

What do you love most about designing with color stones?

"I love color! My personality is far from muted, so why should my jewelry be any different? I love diamond staples, but I really love the ability to turn precious and semi-precious color stone pieces into “every day” accents. Particularly, I love the color stone trend for engagement rings. Check out some of my favorite PJ Custom bridal ideas below."

black diamond ring and emerald ring

What’s it like co-founding a company with your brother?

"Like any partnership, it takes a lot of work! But there’s no one in the world I trust more. We are polar opposites in terms of our working style, but are identical in our long-term goals and milestones for the company."

What is something you think about anytime you lay out the groundwork for a Pratiksha design?

"My philosophy is that jewelry should be worn and appreciated every day, not adored from afar. Every piece we design is with a living, breathing woman in mind. Where does she work? Dine? Work out? Hang with friends? Go on dates? The balance of beauty with practicality of wear is something we heavily incorporate into the design of every Pratiksha piece."

Your "Soul" Stone

Your

Any time I meet up with one of my long-time friends, Emily, I can always count on her wearing her moonstone pendant. Emily’s carefree, spirited personality is perfectly encapsulated in this quirky and colorful gemstone, and I remember how it shimmers when we laugh together, make her signature s’mores dip, and run after our kids. Now every time I see a moonstone I think of her, and it brings a flood of our memories back.

moonstone ring and moonstone pendant

Making a connection with a gemstone is meaningful to not only you, but the people who see you wear it. Do you have a gemstone that really resonates with your personal style? Whether it’s a birthstone, a stone from a family treasure, or your “soul stone,” there is fascinating significance and cultural values behind each gemstone. Many of them have thousands of years of history (i.e. ruby, emerald, and sapphire), but some have only been recently unearthed (i.e. tanzanite in 1967). If you do some soul searching of your own, you’ll be surprised to find what kinds of naturally occurring colors appear in the gemstone world, and which ones mean a little bit more to you than just surface beauty.

Take a dip into history

Many gemstones have an ancient past with symbolism stemming from Eastern cultures. The aquamarine, for example, was commonly known as the “sailor’s gem” to ancient Greeks and Romans, who believed the stone ensured safe and prosperous voyages across the sea. If you’re curious about interesting stone facts and their historical value, take a look at any of the stones that pique your interest on PJ Custom. The product page has a tab that features cool and unusual facts about each stone used in fine jewelry, as well as buying tips to help you get the most bang for your buck.

how to learn more about gemstone

Explore your birthstone collection

If you love your month’s birthstone, awesome! These collections of jewelry by month can help inspire a new look for you. But you may be surprised to find that many months feature an “alternative” birthstone, such as June, October and December (which has 3!). Additionally, many birthstones such as Garnet (January), Sapphire (September) and Tourmaline (October) feature a rainbow of color options that beg to be considered. You can find all the alternative birthstone options in our gemstone inventory when you click the “Birthstone” tab.

Do you have a special anniversary in your life?

Most people liken anniversaries to weddings, but that’s an old philosophy. Celebrating the annual turn of anything of great significance in your life is worthy of commemorating in a fine jewelry piece. For example, one of our clients just celebrated her tenth year of sobriety. We suggested a sapphire, traditionally honored as the tenth anniversary stone, and created a pendant she could wear daily. Her strength, resilience and perseverance through her challenges were encapsulated in a fine jewelry piece to remind herself of her inner strength and worth.

loose sapphires and ring

The world of gemstones and their cultural significance are continually evolving. Take a look at our Gemstone Gallery to discover a jewel that speaks to you.

Our newest feature on Honeyfund

Our newest feature on Honeyfund

We were recently featured as a guest blogger for the honeymoon registry service, Honeyfund. 

In our full-length article, we discuss the best ways to create lasting and memorable wedding jewelry to pass down as a family heirloom.

The article is available on Honeyfund's blog, available here.

 

 

Our Valentine's Launch Party: A Quick Roundup

Our Valentine's Launch Party: A Quick Roundup

We had quite the night on Thursday at our official launch party! We had over a hundred guests show up to see our pieces at our little shindig in the Fearing’s Restaurant at the Ritz-Carlton Dallas. A big thanks to everyone who came out and supported us. It’s the people like you that have made it possible to get where we are today.

Everyone that attended got a chance to peruse our jewelry collection throughout the room, including our exclusive Luxe Collection. (We definitely loved the looks of awe from the ladies trying some of those on!) New to our top-tier collection included a natural pink diamond piece, the Cointreau Blush Cocktail Ring, and a stunning 7.62 carat sapphire piece, the Blue Bird Cocktail Ring

cocktail rings at pratiksha valentines launch partyOur biggest hits in rings included a few cuties from our minimalist collection: the Dakota Pear Stackables, the Madison Tripartite Ring, and our long-time crowd favorite, the Madison On Tilt Ring. We were also happy to have good reception of our new release, the Madison Architecture Ring (a match to our Madison Architecture Suspension Necklace, another crowd favorite).

earrings at pratiksha jewelry launch partyOver at earrings, ladies loved diamond stud designseverything from the Carlisle Brown & White Diamond Earrings to the stately Moira Cushion Halo Studs. Also popular were our one-of-a-kind Eva Honeysuckle Earrings.

gemstone earring studs at pratiksha jewelry launch partyOur Eva and Madison Flex Bangles received lots of attention—but it was our illusion diamond tennis bracelets that stole the show. Guests loved the big look of the Annabeth Glitter & Gold Bracelet for its carat weight (and its rather small price tag).

selling jewelry at pratiksha launch partyAnd of course, our Diamonds by the Yard styles topped many of our guests’ lists. We also received many intrigued looks at our tourmalated quartz pieces, namely in our Madison Architecture Suspension Necklace and Madison Freeform Pendant.

pendants at pratiksha jewelry launch partyIn addition to round after round of tasty hors d’oeuvres, we also had a special drink list based on our Cocktail Bar rings. We hope you enjoyed sipping on a kir royale or dry martini while checking out its ringspiration!

 

cocktail rings at launch partyFor dessert, we had adorable custom shortbread cookies made for us by our friends at Le Gourmet Valet. A big thanks to Becky for the treats. They disappeared quickly, so we hope you got one!

 

cookies and treats at launch partyOver at our welcome table we had plenty of freebies to take, including our miniature lookbook and copies of our article in this month’s issue of FD Luxe. We also sent everyone off with a little gift just for attending.

 

necklace in a glass container at launch partyCheck out our photos from the event below!