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Rentals are currently for DFW clients only.
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Toll-free: 800-641-1277
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5580 LBJ Freeway, Suite 630
Dallas, TX 75240

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Complimentary 2-day shipping is offered on all U.S. Pratiksha orders. No P.O. Box addresses. Orders placed before 5pm CST Monday through Sunday are processed within two business days. Please allow an additional 2-3 days for delivery of certain items, such as rings in a custom size.

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Phone Email Visit Us Free Shipping

Toll-free: 800-641-1277
Business Hours
Monday-Saturday: 9:00am-7:00pm CST

support@pjdallas.com
We will reply to you within 24 business hours

5580 LBJ Freeway, Suite 630
Dallas, TX 75240

Complimentary 2-day shipping is offered on all U.S. Pratiksha orders. No P.O. Box addresses. Orders placed before 5pm CST Monday through Sunday are processed within two business days. Please allow an additional 2-3 days for delivery of certain items, such as rings in a custom size.

Call Us Email CHAT Make an Appointment Our Shipping Policy
X
Phone Email Visit Us Free Shipping

Toll-free: 800-641-1277
Business Hours
Monday-Saturday: 9:00am-7:00pm CST

support@pjdallas.com
We will reply to you within 24 business hours

5580 LBJ Freeway, Suite 630
Dallas, TX 75240

Complimentary 2-day shipping is offered on all U.S. Pratiksha orders. No P.O. Box addresses. Orders placed before 5pm CST Monday through Sunday are processed within two business days. Please allow an additional 2-3 days for delivery of certain items, such as rings in a custom size.

Call Us Email Make an Appointment Our Shipping Policy

Pratiksha Jewelry offers luxury fine jewelry at wholesale prices. Never overspend on jewelry again.

 
Our Co-Founder Rocks

Our Co-Founder Rocks

Our fierce, fiery co-founder is a force to be reckoned with. Pratiksha Vaidya, aka “Tisha,” launched our fine jewelry line with the goal of offering high-quality, beautifully trendy pieces within reach. Growing up as a fourth-generation fine jeweler, Tisha spent her childhood shuffling Ceylon sapphires and learning the ins and outs of jewelry fashion. She took this love of color and design along when she moved up north to spend her college years in New York City and beyond.

After graduating with her Master’s at The Wharton School and working in finance, she often found there was a fine balance between looking elegant but also classy and professional. She sought to create a jewelry collection designed for women who mean business, embody the spirit of fun and fashion, and lower their expectations for no one. We sat down to learn a bit more about the woman behind the jewelry line.

You launched Pratiksha Jewelry after becoming personally frustrated with your other jewelry falling apart. Do you have any stories about jewelry failing you right before an important moment?

"I used to wear big costume necklaces that were full of color and personality, anything to help balance out the wardrobe of black, navy and gray that I wore while working at a conservative firm. I was pitching a major deal to our Investment Committee, and my necklace suddenly broke and fell onto the table! It clattered and crashed, totally throwing me off my game… so embarrassing! This was one of several incidences that forced me to explore jewelry alternatives, where I wanted to combine my love of color and design with quality craftsmanship that functions in the working world."

What did you hope to change about the fine jewelry business?

"I wanted to change the notion that jewelry has to be gifted and be purchased for you. There’s a rising force in the industry - working women. Empowered women.  We are comfortable being the primary breadwinners of the house, taking on Corporate America, and buying ourselves beautiful accessories like handbags and shoes that are long-term investments for our wardrobe. But for some reason, we have an obstacle when it comes to buying ourselves fine jewelry despite earning that right. I wanted to take back ownership of that purchase."

What was it like growing up around the jewelry business?

"Sparkly! I learned early on to appreciate quality first. I also learned very valuable lessons around work ethic, the value of creating your own destiny, and creativity around precious materials."

What do you love most about designing bridal jewelry with your clients?

"I love hearing about the couple and incorporating personal details of their relationship into the design of the rings. As a small business, we cherish each of our clients and appreciate their support. I feel like I’m invited into their 'inner circle' when I’m asked to design such a special ring for their life milestone."

What do you love most about designing with color stones?

"I love color! My personality is far from muted, so why should my jewelry be any different? I love diamond staples, but I really love the ability to turn precious and semi-precious color stone pieces into “every day” accents. Particularly, I love the color stone trend for engagement rings. Check out some of my favorite PJ Custom bridal ideas below."

What’s it like co-founding a company with your brother?

"Like any partnership, it takes a lot of work! But there’s no one in the world I trust more. We are polar opposites in terms of our working style, but are identical in our long-term goals and milestones for the company."

What is something you think about anytime you lay out the groundwork for a Pratiksha design?

"My philosophy is that jewelry should be worn and appreciated every day, not adored from afar. Every piece we design is with a living, breathing woman in mind. Where does she work? Dine? Work out? Hang with friends? Go on dates? The balance of beauty with practicality of wear is something we heavily incorporate into the design of every Pratiksha piece."

Megan Davis, Contributor
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